Directory owners are always in need of new methods of promoting their web directories. Everybody is obsessed with links, but mouth to mouth or any other offline promotion results in traffic and eventually in sales. This method should result in gaining both.

My expectations from wallpaper advertising:

1. Wallpapers are something that is always on the screen. That should result in entering minds and that is what we want-to be remembered.

2. It must result in traffic-direct type in’s or search on Google for your brand name if url is not included on wallpaper. That kind of traffic will not be targeted one,but webmasters and SEO’s download wallpapers too. They will be surprised to see your directory on a wallpaper. Other than that non paying visitors traffic will boost your Alexa rating and result in sending more visitors to your listings-which will again result in repeated sales from your previous clients.

3. There is a bunch of sites where you can submit wallpaper-simply ask uncle Google. First results is wallpaperbase.com and they claim to have 20k unique visitors per day. Nice number of people who can download your wallpaper and it is from one site only! So you might even get few links as author of wallpapers.

Other than wallpapers websites there are few more ways to spread your wallpaper and promote your directory. Inserting wallpaper in some of big wallpapers pack should result in spreading your wallpaper like wildfire. Put all wallpapers in one folder and your wallpaper in new folder called “bonus”. There are several effective ways to spread this pack:

a. Offer it for free on freebies forums and sites(example: Freebies on DP). Just make sure you have rights to do this with other wallpapers.

b. Buy some wallpapers pack with resell rights on ebay, add your wallpaper in “bonus” folder and resell it for $0.25.

c. Burn a cd with wallpapers and give it to your friends. They can burn it for other people too!